17 results - showing 1 - 17
Media Literacy Reference
As words fly onto the computer screen, revolve, and dissolve, image, sound, and movement enter school classrooms in ‘‘new’’ and significant ways, ways that reconfigure the relationship of image and word. In this paper I discuss these ‘‘new’’ modal configurations and explore how they impact on students’ text production and...
Media Literacy Reference
This investigation describes a theoretical model that considers the way in which learners establish and develop meanings in popular-culture contexts. These contexts have become increasingly sophisticated and multimodal in the digital age. The framework is based around the multiple modes of meaning as proposed by The New London group (2000)....
Media Literacy Reference
Research into the uses of digital literacy in the classroom is still in its infancy. Despite the proliferation of theoretical literature on ‘new literacies’, ‘multiliteracies’, and ‘technoliteracies’ and their impact on education there are fewer studies based on a systematic analysis of the new literacy practices that are beginning to...
Media Literacy Reference
Presents an article on the importance of media literacy and what they might mean for teaching and learning. Favorite film line from the motion picture "Super Mario Brothers"; Use of selected film lines in order to have students examine literacy messages in popular culture; Impact of connecting literacy to popular...
Media Literacy Reference
Discusses symbols and languages used in political conventions during the 2004 presidential elections in the U.S. Criticisms against the purpose of the conventions; Role of the media in setting the agenda and determining tactics for political parties; Ways offered by general semantics to help individuals achieve media literacy.
Media Literacy Reference
Reviews the book "How Images Think," by Ron Burnett.
Media Literacy Reference
This paper examines televisual parody as a media literacy educator, and the potential of parody to channel the powers of comedy and entertainment in order to “teach” the techniques and rhetoric of televisual texts and genres. It focuses on the case of the hugely successful and popular animated parodic sitcom,...
Media Literacy Reference
Information Literacy means the integration of the ability of how to discover, analysis, organize, disseminate and create knowledge. There are three layers in information literacy: idea, technology and content. Information literacy is the combination of culture literacy, computer literacy, Internet literacy and media literacy. As a basic literacy for a...
Media Literacy Reference
In considering the granularity of learning objects, one might be reminded of the cliché of the student who approaches her professor with the question, "How long does my paper have to be?" and the professor's response of, "Long enough to cover the topic and short enough to be concise." While...
Media Literacy Reference
Presents the author's account of his obsession with media culture texts. Roots of the word obsess; Link between obsession and compulsion; Collection of video texts.
Media Literacy Reference
Media literacy education is not as advanced in the USA as in several other English speaking areas, such as Great Britain, Canada, and Australia. Despite decades of struggle since the 1970s by individuals and groups, media education is still only reaching a small percentage of K–12 schools in the US....
Media Literacy Reference
A pretest-posttest quasi-experiment was used to evaluate a pilot test of a media literacy curriculum implemented during summer 2001 in Washington state. As expected, media literacy training reduced youths'beliefs that most peers use tobacco, increased their understanding of advertising techniques, and increased their levels of efficacy regarding the extent to...
Media Literacy Reference
Discusses media literacy in a high school English elective and offers advice on how to transfer critical media skills from the elective course to the English literature course making the case that media skills enhance acquisition of literacy skills. Argument given by the opponents of video instruction; Objectives of the...
Media Literacy Reference
Although government regulation of the Internet has been decried as undercutting free speech,the control of Internet content through capitalist gateways--namely, profit-driven software companies--has gone largely uncriticized. The author argues that this discursive trend manufactures consent through a hegemonic force neglecting to confront the invasion of online advertising or marketing strategies...
Media Literacy Reference
Risk Communication is an emergent field which arises within the necessity of researching what kind of information requires public opinion in circumstances of danger, crises or catastrophe. The formation of spirals of fear constitutes an unexplored front of social struggle for emancipation for both institutions and organizations as well as...
Media Literacy Reference
The article explains a few of the challenges faced by marketers in the Netherlands. It further highlights the Reklame Rakkers media literacy programme, based on the Media Smart programme in the UK. Reklame Rakkers forms a unique alliance between the government, the media, consumer and non-profit organizations, universities, organizations, industry...
Media Literacy Reference
Presents an interview with Paul Jackson, chairman of Media Smart, a media literacy program. Functions of the program; Record of its success in British schools; Expansion to other European countries; Ways in which the Media Smart program works; Information on the modules which are provided by Media Smart to teachers;...
17 results - showing 1 - 17