3 results - showing 1 - 3
Media Literacy Reference
This article provides a case study of a first-year university subject designed to assist the development of media literacy. The context is one of ongoing debate about the purpose and role of media courses. In what ways do new communications technologies alter our understanding of media literacy? How can media...
Media Literacy Reference
Discusses partial results of a research study designed to examine the support provided by a Media Literacy (M.L.) program in the development of critical thinking (C.T.) of pupils aged 10-12 years in northern Israel. M.L. studies that explore C.T. towards media texts by cultivating the pupils' ability to respond critically...
Media Literacy Reference
Advertising aimed at adults — i.e., concerned with products and services appropriate to adults — is very often seen by children. This paper aims to illustrate when that being advertised is inappropriate to the child audience, message meaning will be gleaned from the peripheral coding mechanisms in the advertising. It...
3 results - showing 1 - 3