12 results - showing 1 - 12
Media Literacy Reference
Who studies media literacy and why? What has the nation's first graduate program in media literacy learned about what motivates students to come from across the country and around the world to pursue the study of media literacy? How do students in this learning community support each other? How did...
Media Literacy Reference
This ethnographic-style article chronicles the author's experiences teaching fourth-grade students media literacy. The 4-day lesson plan combined persuasive techniques articulated by Aristotle and media aesthetics as well as the creation of a "television commercial" to enable the students to become more critical media consumers and gain better media literacy skills....
Media Literacy Reference
This article discusses the critical importance of media education to the teaching of civics and social studies and examines approaches to civics via media literacy. Useful Web site resources are also given. This article argues that in a representative democracy, people must be educated in all forms of contemporary mediated...
Media Literacy Reference
When teachers use videos,films, Web sites, popular music, newspapers, and magazines in the K-12 classroom or when they involve students in creating media productions using video cameras or computers, they may aim to motivate students `interest in the subject, build communication and critical-thinking skills, encourage political activism, or promote personal...
Media Literacy Reference
The convergence of media and technology in a global culture is changing the way we learn about the world and challenging the very foundations of education. No longer is it enough to be able to read the printed word; children, youth, and adults need the ability to critically interpret the...
Media Literacy Reference
Reflecting on how media literacy has changed in the United States in recent years, this article argues that the field has shifted from an emphasis on media to an emphasis on literacy. The result is a change in practice that makes more pedagogical sense than media literacy conceived of as...
Media Literacy Reference
Recent assessment trends suggest that those interested in media literacy in higher education will need to clearly define the term and develop standards and competencies to measure media literacy student-learning outcomes. Standards, one from an accreditation agency and the other from an academic association, are presented as starting points for...
Media Literacy Reference
The thesis of this article is that the individual should be regarded as the locus of media literacy-not schools, parents, or the media industries. Furthermore, the article argues that it is not sufficient to educate individuals about the nature of the media and the potential harm of various messages. There...
Media Literacy Reference
The role of visual perception in media literacy is paramount in understanding the shift from a linear perceptual process (literacy) to a holistic perceptual process (visuality) by which almost all information is now transmitted through the visual forms of mass media: television, film, and the Internet The media-literate individual must...
Media Literacy Reference
Lolita: A name that conjures up images of preadolescent allure and perversion. The Lolita look has become a mainstay not only of movies, books, and magazines but also of advertising, particularly fashion advertising. In this brief study, Galician's model for media literacy is applied to four illustrative fashion advertisements. The...
Media Literacy Reference
Most media literacy programs fail to take into account the dramatic nature of digitalization, focusing on analog-native media such as the newspaper or digital-native media such as computers and overlooking the process through which these forms are blending and converging. Those trends and ideas include new digital aesthetics and new...
Media Literacy Reference
The ubiquitous media landscape today is reshaping what it means to be an engaged citizen. Normative metrics for engagement—voting, attending town meetings, participation in civic groups—are eroding in the context of online advocacy, social protest, “liking,” sharing, and remixing. These new avenues for engagement offer vast opportunities for new and...
12 results - showing 1 - 12