2 results - showing 1 - 2
Media Literacy Reference
Building on past research, a media literacy video demonstrating how women are sexually objectified in the media was found to have significant effects on cognitive, attitudinal, and behavioral responses to ads containing objectifying images of women. As expected,females had uniformly negative responses to the ads after watching the video compared...
Media Literacy Reference
Advertising aimed at adults — i.e., concerned with products and services appropriate to adults — is very often seen by children. This paper aims to illustrate when that being advertised is inappropriate to the child audience, message meaning will be gleaned from the peripheral coding mechanisms in the advertising. It...
2 results - showing 1 - 2