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Media Literacy Reference
This article reports a case study on sChOOLtv, an online television for primary and secondary schools that aims to bridge the media gap between in-school and out-of-school learning environments. Contrary to its creators’ expectations, the number of published videos has not increased since its establishment. Furthermore, the videos were mostly...
Media Literacy Reference
Advertising aimed at adults — i.e., concerned with products and services appropriate to adults — is very often seen by children. This paper aims to illustrate when that being advertised is inappropriate to the child audience, message meaning will be gleaned from the peripheral coding mechanisms in the advertising. It...
2 results - showing 1 - 2