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Media Literacy Reference
Commercially sponsored media literacy initiatives aimed at educating children about the persuasive nature of advertising are evaluated against implicit theories underlying their use, criticisms of the motivation behind their implementation, and effectiveness evidence. Media literacy intervention analysis should be situated more explicitly within the context of the age-related development of...
Media Literacy Reference
The debate surrounding the ethics of advertising to children generally centres on the age at which children have developed sufficient cognitive resources both to understand the persuasive intent of marketing messages and to critically evaluate them. In this paper we argue that this debate requires urgent updating to take into...
2 results - showing 1 - 2