3 results - showing 1 - 3
Media Literacy Reference
The repertoire of skills and experiences learners bring to learning language and literacy is rapidly growing due to widening global television and telecommunications access. One consequence of young people interacting with multimodal media for significant portions of their waking hours is that, where educators once made use of learners' reading-and-writing-with-print...
Media Literacy Reference
This paper reports a project aimed at the development of critical media literacy and language awareness by a group of Irish university students through the application of critical discourse analysis (CDA) tools in their Spanish language class. The participants were assigned various reading activities in which they had to reflect...
Media Literacy Reference
In the spirit of the IPA's bridge-building initiatives between industry and academia, we argue that academics can enhance practitioners' current understanding of consumers' advertising literacy. Reviewing language and literacy theories, we suggest that this offers fresh avenues for exploring consumers' relationships with ads and advertising. We report on a study...
3 results - showing 1 - 3