2 results - showing 1 - 2
Media Literacy Reference
Advertising aimed at adults — i.e., concerned with products and services appropriate to adults — is very often seen by children. This paper aims to illustrate when that being advertised is inappropriate to the child audience, message meaning will be gleaned from the peripheral coding mechanisms in the advertising. It...
Media Literacy Reference
The paper points out the importance of developing media literacy with children, who are more and more becoming the focus of contemporary marketing. The aim of these marketing efforts is to put more pressure on children's parents in order to influence their decision-making process and shopping behaviour towards buying the...
2 results - showing 1 - 2