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Media Literacy Reference
In the spirit of the IPA's bridge-building initiatives between industry and academia, we argue that academics can enhance practitioners' current understanding of consumers' advertising literacy. Reviewing language and literacy theories, we suggest that this offers fresh avenues for exploring consumers' relationships with ads and advertising. We report on a study...
Media Literacy Reference
In spite of the enormous power that women wield in the marketplace, the role of women in advertisements is not commensurate with women as a powerful group. Studies demonstrate a gender bias in advertising, such that, despite their buying power, women are portrayed in stereotypical roles. This manuscript discusses ways...
2 results - showing 1 - 2