3 results - showing 1 - 3
Media Literacy Reference
Commercially sponsored media literacy initiatives aimed at educating children about the persuasive nature of advertising are evaluated against implicit theories underlying their use, criticisms of the motivation behind their implementation, and effectiveness evidence. Media literacy intervention analysis should be situated more explicitly within the context of the age-related development of...
Media Literacy Reference
Within both academic and policy discourses, the concept of media literacy is being extended from its traditional focus on print and audiovisual media to encompass the internet and other new media. The present article addresses three central questions currently facing the public, policy-makers and academy: What is media literacy? How...
Media Literacy Reference
This article discusses the implementation of a media literacy program in a college classroom in the form of an extended critique and analysis of Disney's The Little Mermaid. Students' decoding of Disney's messages and their resistance to critique of the film are analyzed using four areas of research: audience research,...
3 results - showing 1 - 3