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Media Literacy Reference
This article aims to outline the positive assessments made by the public, through the service of the Catalan Women's Institute (ICD) on speeches containing media representations of gender. It is a way to illustrate how the products of cultural industries are part of the audience's social imaginary and how it...
Media Literacy Reference
This chapter focuses on the informal use of popular media by literacy workers to open up new possibilities for building literacy.
Media Literacy Reference
This paper examines televisual parody as a media literacy educator, and the potential of parody to channel the powers of comedy and entertainment in order to “teach” the techniques and rhetoric of televisual texts and genres. It focuses on the case of the hugely successful and popular animated parodic sitcom,...
Media Literacy Reference
The debate surrounding the ethics of advertising to children generally centres on the age at which children have developed sufficient cognitive resources both to understand the persuasive intent of marketing messages and to critically evaluate them. In this paper we argue that this debate requires urgent updating to take into...
Media Literacy Reference
In 2007, the British media regulator Office of Communications (Ofcom) began to implement new restrictions on the television advertising of food and drink products to children, as part of the government's broader attempts to combat child obesity. This is the second of two linked articles that explore the issues at...
Media Literacy Reference
Lolita: A name that conjures up images of preadolescent allure and perversion. The Lolita look has become a mainstay not only of movies, books, and magazines but also of advertising, particularly fashion advertising. In this brief study, Galician's model for media literacy is applied to four illustrative fashion advertisements. The...
Media Literacy Reference
In the spirit of the IPA's bridge-building initiatives between industry and academia, we argue that academics can enhance practitioners' current understanding of consumers' advertising literacy. Reviewing language and literacy theories, we suggest that this offers fresh avenues for exploring consumers' relationships with ads and advertising. We report on a study...
Media Literacy Reference
The article explains a few of the challenges faced by marketers in the Netherlands. It further highlights the Reklame Rakkers media literacy programme, based on the Media Smart programme in the UK. Reklame Rakkers forms a unique alliance between the government, the media, consumer and non-profit organizations, universities, organizations, industry...
Media Literacy Reference
Focuses on the debate over the promotion of foods to children in Great Britain. Regulatory framework on children's advertising; Food Standards Agency's Action Plan on Food Labelling; Question of whether to ban children's advertising; Details of a Media Literacy initiative targeted at children.
Media Literacy Reference
Advertising aimed at adults — i.e., concerned with products and services appropriate to adults — is very often seen by children. This paper aims to illustrate when that being advertised is inappropriate to the child audience, message meaning will be gleaned from the peripheral coding mechanisms in the advertising. It...
Media Literacy Reference
In spite of the enormous power that women wield in the marketplace, the role of women in advertisements is not commensurate with women as a powerful group. Studies demonstrate a gender bias in advertising, such that, despite their buying power, women are portrayed in stereotypical roles. This manuscript discusses ways...
Media Literacy Reference
Presents an interview with Paul Jackson, chairman of Media Smart, a media literacy program. Functions of the program; Record of its success in British schools; Expansion to other European countries; Ways in which the Media Smart program works; Information on the modules which are provided by Media Smart to teachers;...
Media Literacy Reference
In response to calls for increased regulation of advertising to children (occasioned by concerns over childhood obesity levels) a group of UK advertisers targeting young people have sought to demonstrate social responsibility by providing media literacy education resources for children aged six to eleven through the MediaSmart® initiative. This article...
Media Literacy Reference
"Faces of Women" is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover and do a critical reading...
Media Literacy Reference
Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the...
Media Literacy Reference
This article presents qualitative research on young adolescents’ abilities in communicating and evaluating health messages in advertising especially how they understand and create gendered identities. A group of grade 6-8 students learned about media techniques and movie making. In groups divided by gender, they created iMovie advertisements for health activities...
Media Literacy Reference
The purpose of this research is to study the level of media literacy in a sample of elderly women, the so-called «silent generation», belonging to the Asturian Housewives Association, by means of a questionnaire to collect data on critical awareness in women. The questionnaire seeks information on the persuasive effects...
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Media Literacy Research Index

The purpose of this index is to bring together and promote international media literacy and media education research. The index is updated regularly, and you can also inform us about missing research via e-mail. Information presented here is all openly available in the Internet. Accessing full articles may require permission from the publisher.

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