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Media Literacy Reference
Digital literacy involves more than the mere ability to use software or operate a digital device; it includes a large variety of complex cognitive, motor, sociological, and emotional skills, which users need in order to function effectively in digital environments. The tasks required in this context include, for example, “reading”...
Media Literacy Reference
The central claim of this article is that contemporary cultural forms such as television and the Internet involve more than the perceptual system of sight and more than visual images as a communicative mode. Meaning is made through an interaction of music, the spoken voice, sound effects, language, and pictures....
Media Literacy Reference
In many analyses of children’s ‘emergent literacy’ (Clay, 1966) practices, there is little acknowledgement of children’s engagement in techno-literacy practices. This article discusses findings from a survey undertaken in a working-class community in the north of England which aimed to identify the ‘emergent techno-literacy’ practices of a group of 44...
Media Literacy Reference
Who studies media literacy and why? What has the nation's first graduate program in media literacy learned about what motivates students to come from across the country and around the world to pursue the study of media literacy? How do students in this learning community support each other? How did...
Media Literacy Reference
This ethnographic-style article chronicles the author's experiences teaching fourth-grade students media literacy. The 4-day lesson plan combined persuasive techniques articulated by Aristotle and media aesthetics as well as the creation of a "television commercial" to enable the students to become more critical media consumers and gain better media literacy skills....
Media Literacy Reference
This article discusses the critical importance of media education to the teaching of civics and social studies and examines approaches to civics via media literacy. Useful Web site resources are also given. This article argues that in a representative democracy, people must be educated in all forms of contemporary mediated...
Media Literacy Reference
When teachers use videos,films, Web sites, popular music, newspapers, and magazines in the K-12 classroom or when they involve students in creating media productions using video cameras or computers, they may aim to motivate students `interest in the subject, build communication and critical-thinking skills, encourage political activism, or promote personal...
Media Literacy Reference
Presents information on Miss Moonbeam, a mannequin used to promote reading in a middle school in Kansas. Role of Miss Moonbeam as an artifact of a media-literate society; History of the mannequin; Examples of materials used in classrooms that provide lessons for students about living in a media-literate society....
Media Literacy Reference
Objective: To evaluate whether a media literacy nutrition education curriculum about the effects of television advertising on children’s food choices influenced the behavior, attitudes, and knowledge of Head Start parents.Subjects: Participants were a convenience sample of 35 parents from Head Start programs.Design: This study used a pretest-posttest, comparison condition-intervention condition...
Media Literacy Reference
Discusses the use of visual messages in bumper stickers to create media literacy among students. Insights of students on messages written in bumper stickers; Use of the bumper stricker messages as a catalyst for critical thought and reflection; Benefit of the bumper sticker activity to the students' understanding of media...
Media Literacy Reference
This article examines the results of a 4-year long student-based media education project entitled "Thinking Television." This project focuses on interrogating the cultural terrain of contemporary television and developing an alternate vocabulary with attention paid to issues of multiculturalism and popular culture. Students in a media research class were simultaneously...
Media Literacy Reference
This article is the second part of a former work (see Palabra Clave No 9, December 2003) about some fundamental theoretical bases and useful didactic clues to film reading. The purpose of this new issue is an enhancement of the topic of cinematic interpretation from an educational-communicative point of view,...
Media Literacy Reference
The convergence of media and technology in a global culture is changing the way we learn about the world and challenging the very foundations of education. No longer is it enough to be able to read the printed word; children, youth, and adults need the ability to critically interpret the...
Media Literacy Reference
Reflecting on how media literacy has changed in the United States in recent years, this article argues that the field has shifted from an emphasis on media to an emphasis on literacy. The result is a change in practice that makes more pedagogical sense than media literacy conceived of as...
Media Literacy Reference
Discusses the similarities between media literacy and general semantics. Kinds of people under the general semantics movement; Strength and weakness of the media literacy movement and the general semantics movement; Reasons why both media literacy and general semantics have been left on the fringe of mainstream education.
Media Literacy Reference
Provides information on the connection between media literacy, general semantics, and K-12 education. Kinds of communication themes; Forms of communication; Different uses of the term media literacy.
Media Literacy Reference
Recent assessment trends suggest that those interested in media literacy in higher education will need to clearly define the term and develop standards and competencies to measure media literacy student-learning outcomes. Standards, one from an accreditation agency and the other from an academic association, are presented as starting points for...
Media Literacy Reference
Offers a framework for media education that helps students enhance their understanding of the media and use their knowledge to influence individual and community action. Level of media literacy of the students; Model for media teaching; Suggestions for the media education classroom.
Media Literacy Reference
The thesis of this article is that the individual should be regarded as the locus of media literacy-not schools, parents, or the media industries. Furthermore, the article argues that it is not sufficient to educate individuals about the nature of the media and the potential harm of various messages. There...
Media Literacy Reference
Reflects on the effect of the "South Park" television show on the U.S. society. Topics that are directly implied on the show; Information on a show episode which affected media literacy in the society; Importance of critical literacy approach to teaching practices.
Media Literacy Reference
The role of visual perception in media literacy is paramount in understanding the shift from a linear perceptual process (literacy) to a holistic perceptual process (visuality) by which almost all information is now transmitted through the visual forms of mass media: television, film, and the Internet The media-literate individual must...
Media Literacy Reference
Lolita: A name that conjures up images of preadolescent allure and perversion. The Lolita look has become a mainstay not only of movies, books, and magazines but also of advertising, particularly fashion advertising. In this brief study, Galician's model for media literacy is applied to four illustrative fashion advertisements. The...
Media Literacy Reference
One of the objectives of this national media writing faculty study was to compile a contemporary profile of the typical U.S. journalism writing educator. This profile includes demographic data and information on pedagogical attitudes, practices, and resources. A second, more important objective was to search for evidence of an evolving...
Media Literacy Reference
Most media literacy programs fail to take into account the dramatic nature of digitalization, focusing on analog-native media such as the newspaper or digital-native media such as computers and overlooking the process through which these forms are blending and converging. Those trends and ideas include new digital aesthetics and new...
Media Literacy Reference
An experiment with 5-7- and 10-12-year-old children compared 2 approaches to mediating children's violent television viewing. Factual mediation provided children with facts about a violent program's production techniques. Evaluative mediation provided negative evaluations of the program's characters. The findings revealed that evaluative mediation was the most effective strategy for promoting...
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